GENERIC BRANDS® NFT

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Cola 2049 • Pulp 2058 • Mc 2040

The series is an ode to functional design, inspired by Brutalism. In a world where all brands are trying to get your attention - the work is an experiment with stripped down, product level communication behaviour of known brands, sans the embellishments they're typically identified with.

Each of the NFTs (and individual editions) exist as a digital artwork, that is accompanied by a unique physical piece - modeled after the original work. All physical 1/1s and editions are authenticated by ZHEN., an art authentication platform powered by blockchain.

Read more about the GENERIC BRANDS® series on: branding news / Hype & Hyper / VOGUE TAIWAN